As the most requested gift on special occasions, gift vouchers are an invaluable addition to most businesses, especially within leisure and hospitality. Most gift voucher purchases within these industries are purchased by someone who has personally visited your venue, or received a personal recommendation, making them a great way to acquire new customers and retain loyal ones. Unfortunately, many businesses don’t realise the revenue potential of gift vouchers, which is why we’re sharing five things you probably didn’t know about gift vouchers
As one of the most requested gifts of the festive season, it goes without saying that gift vouchers are one of the most popular gift purchases in the lead up to Christmas, with the average shopper spending around half of their Christmas shopping budget on vouchers. With this in mind, there’s no time like the present to start selling gift vouchers, especially as we head towards an uncertain festive season. If you’ve caught yourself thinking “We don’t have time to think about selling gift vouchers”, they are actually one of the easiest ways to increase your revenue.
It’s not just Christmas that benefits from an increase in gift voucher sales, Valentine’s Day, Mother’s Day and Father’s Day all see a spike in voucher sales too, making it a worthy investment and a great way to boost revenue around key dates in the calendar throughout the year. From monetary vouchers to gift experiences, there’s guaranteed to be a selection of gift vouchers you can immediately start selling. Some of the bestsellers our clients have include mini breaks, dining experiences, Sunday lunches, afternoon teas and spa treatments – but the possibilities are endless.